The Blossom Ball is a formal/semi-formal signature fundraising event benefiting Gateway Longview and New Directions Youth & Family Services. Together, through New View Alliance, these organizations have served children and families across Western New York for more than a century—providing critical programs in behavioral health, foster care, education, and family support.

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This inspiring evening will bring together corporate and community leaders, board members, business partners, and dedicated supporters for a celebration of impact, partnership, and purpose. Guests will enjoy an elegant experience featuring music, dining, and meaningful storytelling—all in support of youth and families building brighter futures.

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As our inaugural signature event of this scale, The Blossom Ball represents an important opportunity to elevate awareness, deepen engagement, and strengthen the foundation for what we envision becoming an annual tradition in our community.

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During the evening, we will proudly present the first Beacon of Hope Award to longtime board member Mike Ervin, recognizing his extraordinary leadership and steadfast commitment during a significant period of growth and collaboration for our organizations.